The platform is rolling out a new feature that permits them to cut down on the quantity of AI-made videos appearing in their timelines. This step comes as the service announced that it now features in excess of 1 bn AI-generated clips.
Testing and Rollout
This change is being tested over the following weeks before a global rollout. This shift coincides with a rise in AI content, fueled by new content generation software.
AI Proliferation Online
Studies have shown that almost a tenth of the fastest-growing video streams on a competing service only show content made by AI. A significant portion of this output is classified as mass-produced AI material, a phrase for inferior, mass-produced content that is frequently illogical or bizarre.
Based on user feedback that numerous viewers like content produced via AI tools, from computer-generated images to informative clips, and we intend to offer the community the ability to increase or decrease of that, according to their own choices,” commented a platform representative.
Volume and Proportions
TikTok announced that there are currently 1.3 billion videos on its network identified as AI-generated. Overall, over 100 m videos are submitted to the app each day, making AI-generated material a minor percentage of its total content library.
User Control Features
Viewers will be capable of limit or boost the level of AI-generated videos they view by opening the content preference setting in the app and picking AI-made media. Other topics that can already be controlled under the setting include current affairs, style, aesthetics, and movement.
Content Labeling and Policies
Its policies require users to tag convincing artificially created content, and it forbids harmful fake videos of celebrities or crisis events. Any believable artificial content that is not labeled can be removed under its community policies.
Additionally, the platform will from now on attach an “AI-made” watermark to content produced via its built-in AI features, or detected by an cross-platform project for spotting artificial media. This action is designed to help prevent users from trying to evade the tagging system.
AI Literacy Programs
The company is additionally launching a $2 million educational fund for professionals and organizations to develop learning resources about ethical AI use. This initiative will support educational bodies focused on educating programming and robotics.
Moderation Strategy
The video-sharing app has supported its moderation strategy, following debate over proposals to cut jobs for numerous content moderators in Britain. It is set to eliminate 439 jobs in its trust and safety division in London, with trade unions and internet security professionals raising concerns that humans are being replaced by machine-led review.
A company official clarified that human moderation would remain essential, but automated tools can safeguard staff by removing the most graphic content before it is viewed by people. TikTok reported a 76% decrease in disturbing and violent content reviewed by content reviewers over the past year due to intervention by its automated systems.
“We think that it’s essential to integrate staff and AI to maintain a secure environment,” she said. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is where a extensive automated help is really helping us process content quickly.”
